Video marketing statistics that you should know…

√ YouTube attracts 136MM unique viewers per month. (source: NIELSEN) Tweet this stat!

√ YouTube users watch more than 38 hours of video per month. (source: YouTube) Tweet this stat!

√ 72 hours of video are uploaded to YouTube every minute. (source: YouTube) Tweet this stat!

√  75% of online video viewers have interacted with an online video ad in the past month. (source: Tremor Video) Tweet this stat!

√ 80% of online video ads are abandoned within the first half of the ad. (source: VINDICO) Tweet this stat!

√ 86% of colleges and universities have presences on YouTube. (source: University of Massachusetts Dartmouth) Tweet this stat!

√ 147.4MM Americans watch video on the internet. (source: Nielsen Wire) Tweet this stat!

√ Roughly 74% of the online video market now supports HTML5. (source: LongTail Video) Tweet this stat!

√ Animated explainer videos increase conversion rates by 20%. (source: Unbounce) Tweet this stat!

√ 36% of online consumers trust video ads. (source: Nielsen Wire) Tweet this stat!

√ 87% of online marketers use video content. (source: Outbrain) Tweet this stat!

√ Digital video advertising spend will reach $5.4B by 2016. (source: Break Media) Tweet this stat!

√ Rich media ads with video generate 6 times as many post-ad site visits as standard banner ads. (source: MediaMind) Tweet this stat!

√ 30 second in-stream mobile video ads have an 88.3% completion rate. (source: Rhythm Insights) Tweet this stat!

√ 4 out of 5 online users will click away if a video stalls while loading. (source: Google) Tweet this stat!

√ 22% of U.S. small businesses plan to post a video to YouTube in the next 12 months to promote their businesses. (source: BIA/Kelsey) Tweet this stat!

√ Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. (source: Unruly) Tweet this stat!

√ Two-thirds of the world’s mobile data traffic will be video by 2016. (source: Cisco) Tweet this stat!