Across the industry, consumers are proving that videos work !

Shoppers who view video are 1.81x more likely to purchase than non-viewers.
Retention rate for visual information can reach 65% vs. 10% for text-based information.
74% of all Internet traffic in 2017 will be video.
51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Retailers cite 40% increases in purchases as a result of video.
Online video reaches 60% of the US population.
65% of video viewers watch more than ¾ of a video.

Shoppers Love Video

Online video is now an integral part of a consumer’s online experience. Internet users turn to video for all online activities, including entertainment, news, social sharing, and shopping. Within e-commerce, video helps consumers feel confident in their online purchases.

In December 2013, 188.2 million Americans watched 52.4 billion online videos. This marked the first time the 50 billion video view mark was breached.
90% of consumers watch online video.
57% of online shoppers are more confident in making a purchase and less likely to return a product.
71% of consumers say that video is the best way to bring product features to life.

Digital Viewers

There will be 201.4 million US digital video viewers in 2017, representing 78.1% of Internet users and 62.7% of the US population.
The average US consumer spent 24 minutes a day watching online video, more time than any other digital media activity except social media and email.
Two out of three consumers watch product videos some or all of the time they are encountered.
31% of online Americans upload videos to the Internet.

Video fits into all aspects of consumer outreach

Marketers crave video for every situation, from high-level branding to product detail, initial advertising outreach to re-targeting, and social media to campaign-specific videos. Marketers know that video meets consumers’ needs and therefore drives business results.

93% of marketers use video for online marketing, sales, or communication.
72% of retailers said that product page enhancements including video were thenumber one merchandising priority for 2013.
72% of B2C marketers use video for content marketing, a top five tactic.
80% of marketers have plans to incorporate video into their email campaigns.
70% of retailers use product videos.
59% of brands would like to share more videos in the next 12 months.
Marketers who use video in email cite increased click through rates, increased time spent reading the email, increased sharing and forwarding, increased conversion rates, and increased dollars generated as the top benefits.
Video in email can boost opens 20% and increase click-through rate 2-3x.
Using the word “Video” in email subject lines boosts open rates 18.5%, click rates by 64.8%, click to open rates by 39%, and reduces unsubscribes by 26%.

Video in Social Media

2013 was a big year for video in social media. With the emergence of platforms like Vine, Instagram’s addition of its video feature, YouTube’s continued growth, and the implementation of autoplay video ads on Facebook, video’s importance in social media continues to grow. How do online consumers use and share videos on social media, and how do marketers benefit?

B2B and B2C marketers worldwide name video as a top three most effective social media marketing tactic.
Over 50% of 25-54 year olds share videos online.
Branded Vines are shared on Twitter 4x as often than other branded videos.
60% of U.S. Internet users visit YouTube at least once a week.
Between 2012 and 2013, video viewing on Facebook increased 93% on tablets and 47% on PCs and smartphones.
More than 100 hours of video are uploaded to YouTube each minute.
40% of the top 1000 videos on Instagram are from brands.
YouTube hit one billion monthly active users in March 2013.
49% of advertisers plan to run video ad campaigns on Facebook, 18% on Vine, and 14% on Instagram.

Video in Digital Advertising

Marketers continue to shift their advertising dollars away from traditional methods and into digital. The results of these digital campaigns prove that rich media ads, especially those that involve video, drive better engagement, more clicks, and beyond.

Video is the fastest-growing ad format, with spending rising 41.4% this year and 40% next year.
58% of worldwide marketing professionals say that digital video ads drive better engagement than TV ads.
Consumers who view video ads on a mobile device are 3x as likely to click through.
Brands and agencies rank video as the most effective form of native advertising.
Video ad sharing rate has increased 50x since 2006.
92.4% of media executives use pre-roll and in-stream advertising to deliver online video to consumers. 72.4% use owned media channels to deliver video.
Use of interactive elements in video advertising increased 4.5x between January and June 2012. This doubled in 2013 and is expected to double again in 2014.

Video on Mobile Devices

Smartphones

72.1 million US smartphone users watched video on their devices at least monthly in 2013. This is expected to rise to 86.8 million, more than ¼ of the U.S. population, in 2014.

64% of people in the U.S. now own smartphones. This gives millions of shoppers the ability to access to video anytime and anywhere. Consumers watch e-commerce video from their tablets and smartphones on their couches and in stores.

How many videos have you watched from your mobile device this week?

Mobile was the fastest-growing platform for video viewership last year.
Mobile shoppers are 3x as likely to view a video than desktop shoppers.
72.1 million US smartphone users watched video on their devices at least monthly in 2013. This is expected to rise to 86.8 million, more than ¼ of the U.S. population, in 2014.
33% of tablet owners will watch one hour of video a day on their device.
57% of smartphone owners watch product video in stores.
48% of online video advertisers have added mobile video to their marketing mix.
21% of affluent tablet users watch product videos on their device while shopping.
Mobile video viewers watch more frequently from video apps (like the YouTube app) than from the mobile web (like YouTube.com on their device).
25.7% of all tablet video views occur between 8PM and 12AM

Source: Invodo.com \ Video Statistics: The Marketer’s Report 2014