Video Marketing is a Must for All Businesses!

Video communications enable marketers to transmit messages faster, enabling organizations to connect with audiences.

The ability to convey a story is a key reason why digital video communications have grown in popularity among marketers. Unlike traditional television advertising, online video enables organizations to use video content that focuses on storytelling without being restricted by time and content limitations. Brands can easily distribute digital video communications through email or via social media networks.

According to Ooyala, the shift towards branded content as a digital marketing strategy has caused more organizations to embrace video communications. As consumers interact with brands via online and mobile devices, they are looking for digital content as part of their product purchase cycle.

If a business is not using video, they are now behind the competition, according to Sage Lewis, a leading Digital Marketing expert.

Watching online videos is a mainstream activity

78% of people watch at least once a week and 55% watch everyday.
Online video consumption increased by 38% between May 2011 and May 2012 Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words.
81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011, as reported by MarketingProfs.
Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email.

Social Media

SocialMedia

Over 1 billion unique users visit YouTube every month (source:YouTube, 2013)
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (source: YouTube, 2013)
The average YouTube visitor watches 388.3 minutes of video each month (Comscore, 2013)
People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (source: Performics, 2012)
1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands (source: Hubspot, 2013)

Video for Search Engine Optimization (SEO)

Video results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week, 2012)
The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research, 2012)
SEOMOZ concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post.
Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results.
A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video.
4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (source, ReelSEO, 2012)

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Video for Mobile

Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (source: Bytemobile Mobile Analytics Reports, 2013)
63% of digital video screening on mobiles does not happen on-the-go, but rather at home (source: Cisco, 2013)

Video for Email

Get Response says that from over 800,000 emails sent from GetResponse Pro accounts, emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video.
MarketingProfs estimate that 76% of senior marketing executives say campaigns that integrate video and email generate higher click-through rates.
When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012)

Grab attention. Get noticed. Brand your business. Drive traffic.

iMotionVideos will spotlight your business using a highly condensed presentation, utilizing vivid photography, video clips and accompanying music to bring you maximum results.

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